Rebuilding Your Workforce with a Traveler Conversion Program

Nonprofit health system converts 13% of Travelers to Permanent Staff.

 More

This article is sponsored by Qualivis.

Problem

A large, nonprofit health system recognized the unsustainability of its contingent labor spend and anticipated that this could create staffing shortages.

Solution

In conjunction with Qualivis, the health system created several options to join their organization in a full-time, part-time or PRN capacity. These programs included converting the nurses to internal travelers, joining an internal resource pool, campus PRN and full- or part-time permanent staff options. To help the health system generate interest in the program, Qualivis created visual assets, including a recruitment marketing video, in the health system’s branding to market the program to nurses. Qualivis also helped the health system highlight its employer value proposition – beyond financial compensation – that would inspire nurses to stay, such as capitalizing on the state’s close proximity to mountains and beaches, the close-knit feel of their teams and the opportunity to work in Magnet-designated and teaching hospitals.

“If you look from an outside perspective, a lot of the things we do, appear counterintuitive to our business,” says Mindy Milligan, Regional VP Program Management. “It’s not just about placing contingent workers; it’s about providing solutions to a health system to help stabilize their workforce.”

Results

Within the first 180 days of the campaign the health system had already converted 100 travelers to staff and paid no conversion fees to Qualivis. Overall, the health system converted 120+ of its 950 travelers into permanent staff and reduced the need for contingent workers.

Related articles from The Scope

COVID-19 in Texas Hospitals: Three Years Later

COVID-19 in Texas Hospitals: Three Years Later

Amy RiosMar 21, 20238 min read

This month marks three years since the COVID-19 pandemic irrevocably changed the health care landscape. On March 13, 2020, Gov. Greg Abbott declared a state of disaster for all Texas…

The Workforce Problem

The Workforce Problem

Minh LyMar 16, 20235 min read

Understanding the depth of today’s hospital workforce problems requires understanding that they didn’t start with the COVID-19 pandemic. Unlike many societal issues that COVID-19 seemed to foster from scratch, workforce…

Remaining Resilient in Health Care

Remaining Resilient in Health Care

Amy RiosMar 14, 20238 min read

We’ve all heard it: the perfunctory instructions given by flight attendants before a plane’s departure. Amid demonstrations of the aircraft’s safety features and what to do if there is a…

Reeling in Rural Texas

Reeling in Rural Texas

Joey BerlinFeb 28, 20238 min read

Three times during the COVID-19 pandemic, Dimmit Regional Hospital came close to taking out a loan just to make payroll. One of those times, the Carrizo Springs facility – tucked…