Technology Services


Center for Technology Innovation


We saw the need for a formal initiative around technology. Hospitals needed a dedicated advocate to help them solve the pain points where IT is concerned.

Ted Shaw, former president/chief executive officer

With the creation of the Texas Hospital Association’s Center for Technology Innovation in 2016, THA took on the role of champion for Texas hospitals in the technology space. Today, the Center for Technology has become a reliable, unbiased source for experts, information and solutions to serve hospital leaders across Texas.

The Center for Technology Innovation is led by Fernando Martinez, Ph.D., a veteran healthcare executive and award-winning technologist who has worked with some of the largest healthcare systems in the country. He served in a variety of healthcare settings and brings more than 20 years of hands-on experience delivering innovative and transformational technology strategies for organizations of all size to the Center.

Innovation is a term that gets kicked around a lot in today’s tech circles. For us at CTI, it’s specific. Innovation means finding novel uses of existing resources to create value.

Fernando Martinez, chief digital officer

From its inception, the Center for Technology Innovation was created as the answer to a dramatic shift in the healthcare industry. Technology had grown from a secondary priority to a core component in almost every aspect of operating a successful hospital. From the back office to the bedside, technology played a vital role in whether or not a hospital could succeed.

Texas Hospital Association quickly identified a gap for hospitals. While there was certainly no shortage of information and companies vying to be the next perfect technology for hospitals, Texas hospital leaders had no partner to help them find what would really work. That type of partnership seemed a natural role for the Texas Hospital Association.

Current Initiatives

Smart Ribbon

THA Smart Ribbon, powered by IllumiCare, gives clinicians real-time, patient-specific cost and risk data at the point of care, allowing them to make the best decisions for their patients when it matters most. 


Compass (formerly known as the THA Patient Data System) helps hospitals with timely and accurate submission of mandated claims data to the Texas Health Care Information Collection and provides reports to help them benchmark performance. 

Fernando Martinez, Ph.D., is the founder of THA’s Center for Technology Innovation and THA Chief Digital Officer. Martinez is a former hospital CIO/CISO, a certified IT security professional and a professional educator who has worked with some of the largest healthcare systems in the country.

The College of Healthcare Information Management Executives recognized Martinez for his development of the THA Smart Ribbon, in partnership with Illumicare, Inc., with the organization’s Innovator Award during the CHIME17 Fall CIO Forum.


During 2022 a significant focus was placed in addressing cyber risk as an ENTERPRISE risk. Many organizations view cyber risk as an IT area of concern and the result often is “best effort” organizational management of enterprise cyber risk. In this presentation the audience gains an understanding of why cyber risk should be treated as an enterprise risk management activity and provides some remedies to help strengthen organizational preparedness.


FTC.GOV in conjunction with NIST and Homeland security published this excellent guidance for cybersecurity basics. Although written for the Small Business community, the content of this guide applies to organizations large and small.