From Data to Decisions – Using Market Share & Trending

Learn how to turn state data into strategic growth planning.

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The THA Compass Data Program will host a 2026 Quarterly webinar series in collaboration with Strata to demonstrate how to use the Market Share & Trending tool to create powerful visualizations and detect shifts in patient behavior, track market changes, and confidently communicate insights using state data. Additionally, viewers will learn best practices, walk through case studies, and learn more about strata offerings.

Who Should Attend: Analysts, data users, strategy and planning professionals, or anyone responsible for understanding market performance and patient trends

This webinar is complimentary for all Compass participants.

Webinar 1: Market Share & Trending Foundations
Wednesday, February 25, 2026 | Noon – 1:00 p.m.

This webinar will provide an overview of the comprehensive features of Market Share & Trending, designed for both first-time users and experienced users seeking a quick refresher. Attendees will learn how to efficiently analyze market trends, apply data-driven strategies for their hospital or health systems, and enhance strategic decision-making through actionable insights.

For each of the remaining 3 webinars, we will begin with a refresher on Market Share & Trending navigation

Webinar 2: Market Share & Trending in Practice
Thursday, May 21, 2026 | Noon – 1:00 p.m.

Building on foundational knowledge, this webinar will feature a case study to demonstrate how hospitals and health systems can use Market Share & Trending to analyze market trends and strengthen strategic planning. Attendees will learn a few best practices to maximize the value of Market Share & Trending.

Webinar 3: Market Share & Trending + Strata Offerings
Tuesday, August 11, 2026| Noon – 1:00 p.m.

This webinar will explore additional Strata offerings and how these services can be used alongside Market Share & Trending to enhance analytics, strategy, and give a clearer understanding of market performance. Attendees will learn best practices for utilizing Strata services to strengthen decision-making across their hospitals and health systems.

Webinar 4: Turning Insights into Action: Market Share & Trending Case Study
Wednesday, November 4, 2026| Noon – 1:00 p.m.

This webinar will feature another case study to demonstrate how hospitals and health systems can use Market Share & Trending to analyze market trends and strengthen strategic planning. Attendees will learn a few best practices to maximize the value of Market Share & Trending.

Speaker Info:

Molly Garcia
Senior Consultant
Strata Decision Technology

Brenden Duhig
Manager – Market Solutions
Strata Decision Technology

Questions? Contact Compass Support at [email protected].