Before hospitals can advocate effectively, they must first be clearly understood. In an increasingly complex and polarized environment, telling a consistent, mission-driven story is essential to building trust with communities, policymakers, and stakeholders. This session explores how hospitals can strengthen their narrative – what to say, what not to say – and how disciplined communication lays the groundwork for meaningful influence. Attendees will gain insights into aligning messaging with mission, avoiding reactive communication pitfalls, and empowering leaders and stakeholders to reinforce a clear, compelling hospital story that resonates where it matters most.
Registration Pricing
Member: $75
Non-Member: $125
Registration includes unlimited connections per registered facility.
Access to the on-demand webinar will be provided in the purchase confirmation email.
Who should attend:
This session is designed for hospital executives, communications and public affairs professionals, government relations leaders, and other leaders responsible for shaping organizational messaging and stakeholder engagement. It is also valuable for CEOs, board members, and clinical and administrative leaders who play a role in communicating the hospital’s mission, value, and impact to communities, policymakers, and key stakeholders.
Continuing Education
American College of Healthcare Executives
By watching the Telling the Hospital Story – The Foundation of Effective Advocacy Webinar offered by Texas Hospital Association participants may earn 1.0 ACHE Qualifying Education Hours toward initial certification or recertification of the Fellow of the American College of Healthcare Executives (FACHE) designation.
Learning Objectives:
- Understand the role of strategic storytelling in strengthening hospital advocacy efforts.
- Recognize the importance of consistent, mission-driven messaging in building trust with key stakeholders.
- Identify approaches for communicating the hospital’s value and impact in an increasingly complex environment.
Faculty
Jenifer Sarver, Principal, Sarver Strategies
Jenifer Sarver is principal of Sarver Strategies, a communications consultancy, and has more than 25 years of experience in media relations, crisis communications, speechwriting, coalition building and media and presentation skills training. Her career spans the corporate, nonprofit and political sectors, including nearly six years as Chief of Staff to Ambassador Karen Hughes and roles with the U.S. Department of Commerce, The Archer Center and U.S. Senator Kay Bailey Hutchison. Sarver specializes in helping leaders develop compelling narratives and effectively communicate with their audiences and has conducted trainings for CEOs, public officials, nonprofit leaders and international audiences. She holds degrees in journalism and communication studies from The University of Texas at Austin and a Master of Public Administration from American University. In 2023, she joined the faculty of UT Austin’s Moody College of Communication.