Agenda
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Tuesday, Feb. 16 - Pre-conference


10:30 a.m.-1:30 p.m.
Rural Health Care Workshop*

*Additional registration fee applies.

Wednesday, Feb. 17 - Main Conference Day 1


9:30 - 9:40 a.m.
Texas Hospital Association CEO Speech
Ted Shaw,
President/CEO, Texas Hospital Association, Austin

9:45 - 11 a.m.
Opening Keynote Session
Hopeful Leadership in a Time of Difficult Challenges
Jeremi Suri,
Ph.D., Author, Historian and Mack Brown Distinguished Chair for Leadership in Global Affairs, The University of Texas at Austin Lyndon B. Johnson School of Public Affairs

Our nation’s greatest leaders have emerged during our moments of gravest challenge. This presentation will draw on history for contemporary lessons. Author and historian, Jeremi Suri, Ph.D., will examine how leaders can find opportunities in crises to reform and improve their institutions, as they also better serve their stakeholders and constituents. This session will explore why crises demand imagination, and how historical perspective can enable creative forward thinking.

11 - 11:15 a.m.
Break and Exhibit Hall

11:15 a.m. - Noon
Concurrent Breakout Sessions

Legislative Session Update
John Hawkins, Senior Vice President of Advocacy and Public Policy, Texas Hospital Association, Austin

Lawmakers will debate a wide range of issues that could impact hospital operations and finances during the 87th Texas Legislative Session. THA’s senior vice president of advocacy and public policy, John Hawkins, will provide an up-to-the-minute look on what lawmakers are focusing on during the legislative session and what hospital leaders need to know to advocate for their hospitals, patients and communities.

End of Life Care Issues
Carrie Kroll,
Vice President of Advocacy, Quality and Public Health and Cesar Lopez, J.D., Associate General Counsel, Texas Hospital Association, Austin

The execution and issuance of directives, medical power of attorney and orders requires additional precaution to avoid and minimize virus exposure during the COVID-19 pandemic. This session will review those precautions, and how certain end of life care cases could influence decisions and legislation going forward.

Cyber Threat Landscape in the Health Sector
James Trainor, Senior Vice President, Aon Investments USA Inc. and former Head of the Cyber Division, FBI

James Trainor, former head of the cyber division at the FBI headquarters, will discuss the cyber threat landscape and identify ways in which hospitals can reinforce cyber liability preparations and reduce risk. Trainor will provide case examples as well as identify specific issues that health organizations should be aware of and focus on when trying to improve their cyber resiliency.

Noon - 12:45 p.m.
Lunch Break and Exhibit Hall


12:45 - 1:30 p.m.
Concurrent Breakout Sessions

Innovations from COVID-19
Libby Bryson, Marketing Director, Longview Regional Medical Center; and Leni Kirkman, Executive Vice President and Chief Marketing Communications and Corporate Affairs Officer, University Health, San Antonio

The COVID-19 pandemic has forced hospitals to rethink many areas of operation to ensure hospitals remain as safe as possible for staff and patients. This has led to the development of many innovative solutions that will endure even post-pandemic. This panel of member hospitals will discuss some of these best practice solutions and review the steps taken to quickly pivot to new modes of operation.

Supporting Your Staff: Addressing the Mental Health Toll on Frontline Workers
Jeff Pugh, M.Div., Chaplain, Northwest Texas Healthcare System, Amarillo; and Rebecca Tucker, President, Texas Health Harris Methodist Hospital SW Fort Worth

This session will dive into how the COVID-19 pandemic has impacted mental health of frontline workers and behavioral health systems in Texas. Speakers will discuss support systems and incident response methods to support staff in times of need. In addition, a review of the concept of second victims.

Health Care Employment Law Update
Mario A. Barrera, J.D.,
Partner, Norton Rose Fulbright US LLP, San Antonio

Mario Barrera, J.D., partner at Norton Rose Fulbright, will discuss the various health care employment law changes that have occurred during the past year and the compliance issues that these changes raise for employers. In addition, COVID-19-related programs like the Paycheck Protection Program will be reviewed.

Effectively Managing and Investing Health Care System Balance Sheet Assets
Sheila Noonan,
Partner, Aon Investments USA Inc., Chicago

How should you invest in the COVID-19-impacted environment? Given the tremendous changes to operating environments for health care organizations, will 2020 prove to be an inflection point for how balance sheet assets are managed? Noonan will discuss key lessons learned in 2020, the benefits of aligning balance sheet pools with organization goals and objectives and how the different types of risk associated with these assets are assessed.

1:30 - 1:45 p.m.
Break and Exhibit Hall

1:45 - 2:30 p.m.
Facilitated Roundtables and Networking
Don’t miss the chance to virtually see and hear from your colleagues around the state! This is a great way to participate in valuable discussions and peer-to-peer learning from the comfort of your own office.

Cost Saving Opportunities for Hospitals
Presented and moderated by Robbie Hughes, CEO, Lumeon

The Covid-19 pandemic has fundamentally changed hospital economics and caused providers to rethink care delivery processes in order to increase patient flow and return key business areas to revenue. Dive into a case study where a virtual pre-operative pathway has generated 60% capacity improvement in pre-op testing, before discussing other ways to use virtual care journeys to find efficiency savings and retain patients in 2021.

Staff Retention, Engagement and Burnout
Presented and moderated by Tony Stajduhar, CEO, Jackson Physician Search

The COVID-19 pandemic has led to unprecedented levels of burnout with frontline care workers. Stajduhar will review the latest data coming in on physician retention, engagement and burnout then open the room for discussion. Come prepared to ask questions and share your success stories on curbing burnout and supporting frontline staff.


Thursday, Feb. 18 - Main Conference Day 2

9:30 - 9:40 a.m.
THA Board Chair Speech
Marc Boom, M.D., FACHE,
President and CEO, Houston Methodist and THA Board Chair

9:45 - 11 a.m.
Keynote Session
A Conversation with Donna Brazile
Donna Brazile,
Veteran Democratic Political Strategist, Adjunct Professor, Author and Syndicated Columnist; Moderated by Marc Boom, M.D., FACHE, President and CEO, Houston Methodist and THA

THA board chair Dr. Marc Boom, FACHE will sit down with veteran political strategist, Donna Brazile, to take an in-depth look at the current Administration, the state of the U.S. Congress and the country’s political landscape. She will analyze the hot political topics of the day, using her insight gained working alongside some of the biggest names in Washington. Brazile’s balanced scrutiny of politics and current events, from the viewpoint of a media veteran, is a must-attend for conference attendees.

11 - 11:15 a.m.
Break and Exhibit Hall

11:15 a.m. - Noon
Concurrent Breakout Sessions

Communicating During a Crisis
Selena Simmons-Duffin, NPR Health Policy Reporter; Chris Van Deusen, Director of Media Relations, Texas Department of State Health Services, Austin
Panel Discussion Moderated by Carrie Williams, Chief Communications Officer, Texas Hospital Association, Austin

Constant and consistent communications have been of upmost importance in keeping staff, patients and communities informed of the latest updates in COVID-19 pandemic response and safety measures. This panel of communications and local media experts will discuss hospitals’ efforts to manage both internal and external crisis communications during the pandemic.

Legal Hot Topics
Sharon Beasley,
legal manager; Cameron Duncan, J.D., associate general counsel; Cesar Lopez, J.D., associate general counsel; and Steve Wohleb, J.D., senior vice president and general counsel, Texas Hospital Association, Austin

Hospitals face a range of legal issues on a daily basis. This session will review the most pressing legal issues that Texas hospitals have had to address over the past year including updates on recent litigation, federal and state rulemaking, and more. In addition, the panel will discuss pertinent bills before the 87th Texas Legislature.

Telemedicine Expansion During and After COVID-19
Nora Belcher, Executive Director, Texas e-Health Alliance, Austin

Telemedicine has become a dependent tool during the COVID-19 pandemic in both emergency and outpatient settings. This session will address post-pandemic clinic and hospital use of telemedicine, explore payment models, review the use of telemedicine in the emergency setting and the applicable rules and highlight telemedicine partnerships in the rural and urban settings.

Noon - 12:45 p.m.
Lunch Break and Exhibit Hall

12:45 - 1:30 p.m.
Concurrent Breakout Sessions

Price Transparency
Cameron Duncan, J.D.,
Associate General Counsel, Texas Hospital Association, Austin; and Sara Gonzalez, Vice President of Advocacy and Public Policy, Texas Hospital Association, Austin

Price transparency is a complex issue that requires engagement of all stakeholders along the continuum of care to ensure meaningful transparency for patients. Attend this session to hear the latest updates on price transparency rulemaking and implementation timelines.

Innovative Partnerships Resulting from COVID-19
Kirsten Nieto, M.D.,
Assistant Professor and Interim Chief of the Division of Hospital Medicine, Dell Medical School at The University of Texas at Austin

Over the past year, hospitals have had to think out of the box to address staffing, bed capacity and other issues arising from the ongoing pandemic. As a result, hospitals have found many innovative ways to partner with communities and other organizations to combat the spread of the virus. This panel of member hospitals will identify ways that they have pooled staff and resources to address issues arising from the pandemic and discuss emerging best practices from these partnerships.

Combatting Human Trafficking
Laura Castellanos, Associate Director, American Hospital Association, Chicago

Hospitals play a critical role in the fight against human trafficking. One study estimates that 87% of trafficking victims had contact with a health care provider while being trafficked. This session will discuss how hospitals, community organizations and lawmakers can come together to fight against human trafficking and put victims on the road to recovery.

1:45 - 2:30 p.m.
Facilitated Roundtables and Networking
Don’t miss the chance to virtually see and hear from your colleagues around the state! This is a great way to participate in valuable discussions and peer-to-peer learning from the comfort of your own office.

Telehealth: Innovations and Partnerships
Presented and moderated by Butch Oberhoff, Director of Governmental Relations and Business Development, San Antonio

FEMA Funding: Getting Your Questions Answered
Presented and moderated by Tidal Basin

FEMA has started to make changes for the better in the way funds are being obligated to hospitals. Review these latest changes and get your questions answered during this round table discussion.

Friday, Feb. 19 - Main Conference Day 3

9:30 - 9:40 a.m.
HOSPAC Report
Greg Haralson,
CEO, Memorial Hermann-Texas Medical Center, Houston and HOSPAC Board Chair

9:45 - 11 a.m.
Closing General Session
When Good Isn’t Good Enough: How Unconscious Bias Harms Patients...Despite Our Good Intentions
Gloria Goins,
Former Chief Diversity and Inclusion Officer, Bon Secours Mercy Health System

The outcomes of unconscious bias can be seen across all industries but in the health care industry, the need to mitigate it is of particular importance. Evidenced-based impacts of unconscious bias on safety, quality and mortality show that we are unintentionally putting our patients at risk. Cross cultural competency is a must-have skill as we define what it means to address, support and manage the ever-changing U.S. population. In this session, the participants will learn about practical actions that can be taken to reduce the effects of unconscious bias in hospital operations.

11 - 11:15 a.m.
Break and Exhibit Hall

11:15 a.m. - Noon
Concurrent Breakout Sessions

Addressing Health Disparities
Tiffany Capeles, FACHE, System Director of Health, Equity, Diversity and Inclusion, CHRISTUS Health; Yessenia Longoria, MSN, RN, Director of Population Health, Moore County Hospital District, Dumas; Winfred Parnell, M.D., Board Member, Texas Healthcare Trustees and Parkland Center for Clinical Innovation, and Former Chair, Parkland Health and Hospital System, Dallas; and Marcos Pesquera, Vice President for Health Equity, Diversity and Inclusion, and Community Benefit, CHRISTUS Health
Moderated by Corey Cotton, Member Ambassador and Chair, Diversity, Equity and Inclusion Committee, Texas Hospital Association, Austin

The COVID-19 crisis and national protests against racism and police violence have laid bare our nation’s inequities in health care and society. Many states, cities and organizations have declared racism as a public health crisis. Texas hospitals are particularly tasked to rise to the challenge of achieving health care equity. Attend this session to hear member hospitals’ approaches to addressing health disparities to ensure high quality, equitable care within their communities.

Emergency Medical Treatment and Labor Act Update
Cameron Duncan, J.D.,
Associate General Counsel, Texas Hospital Association, Austin; and Cesar Lopez, J.D., Associate General Counsel, Texas Hospital Association, Austin

COVID-19-related waivers have allowed for unprecedented EMTALA flexibilities. Cesar Lopez and Cameron Duncan, associate general counsel for THA, will discuss the operational challenges and potential options available to Texas under these new waivers and identify how to plan for similar future scenarios.

Having Important Conversations and Decision Making with a Remote Board
Peterson Regional Medical Center Board Member; Moderated by Susannah Ramshaw, Manager of Trustee Programs, Texas Healthcare Trustees, Austin

Social distancing and other safety measures have forced leadership teams to reimagine in-person gatherings into online meetings. This discussion will tackle some of the hurdles faced when hospital boards convene virtually including frequency of communications; virtual board meeting best practices; and decision-making strategies when working with a remote board.

Noon - 12:45 p.m.
Lunch Break

12:45 - 2:15 p.m.
ACHE Face-to-Face Session*

*Additional registration fee applies.

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Texas Hospital Association

P. O. Box 95353

Grapevine, TX 76099-9733


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