Last week, Texas hospitals launched Insure Health. Insure Texas to increase enrollment of eligible, uninsured Texans in the federal health insurance marketplace. While that sounds simple, the reality is that health insurance enrollment, especially when it is related to the ACA, is complex.
With the second largest federal marketplace enrollment so far, Texas has signed up more than 1.2 million people. But there are many more eligible-but-uninsured Texans to reach.
The difficulty is that we’ve had two open enrollment periods already so the while the third time may be the charm, it’s more likely to be the challenge. Individuals who have been resistant to purchasing coverage for whatever reason are going to be more difficult to convince.
Fortunately, there’s been some terrific research showing that uninsured consumers respond best to simple and direct messaging about the affordability of available coverage. Purchasing health insurance is not a political decision. It is a personal, financial one.
Insure Health. Insure Texas has used this research to develop tools, resources and advertising to promote the straightforward message that health insurance is affordable. Powered by Texas hospitals, this message can spread far and wide and be effective.
Texas hospitals can download resources ready to use in their communities from tha.org. Posters, digital ads, print ads, and tv ads – there is something for every hospital of every size and budget. Also, encourage your uninsured patients to visit www.insurehealthtx.org and use the calculator tool to get a monthly premium estimate. Encourage them to sign up for alerts so that we can keep reminding them that while affordable coverage is available, the window closes at the end of January. Finally, connect on social media with twitter.com/insurehealthtx and facebook.com/insurehealthtx.
Working together, Texas hospitals can lead the way to decreasing the number of uninsured Texans.