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THA's Exhibitor Success and ROI Center is you and your entire staff’s FREE, on-demand, 24/7 exhibiting knowledge resource to give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company’s exhibiting performance and ROI.

Replayable Webinars and Exhibiting Resources

Discovering and Delivering Your Attendee-Focused Value Proposition: How to Drive More Engagement With Hospital Executives

Whether you're seasoned in exhibiting or just starting out, one thing is certain — your value proposition must be engaging. During this webinar, Jefferson Davis, tradeshow expert and owner of Competitive Edge, discusses the step-by-step process for defining your value proposition and how to deliver it in a way that generates high response rates and drives booth traffic.


How to Use Your Exhibitor Effectiveness Evaluation Report to Improve

THA provides 50 companies with a complimentary E3 Exhibiting Effectiveness Evaluation of their exhibits in action at the THA 2018 Annual Conference and Expo. The evaluation covers presentation, product/service presentation and staff.
This webinar shows companies how to utilize this report and the advice that Jefferson Davis gave to them, but it would be valuable to anyone so please feel free to listen!


Experiential Marketing: How to Better Meet Hospital Executives Needs Through In-Booth Demonstrations and Presentations

Health care executives attend expositions with three primary needs. One of the most important needs is learning. When exhibitors do a better job of designing the in-booth visitor experience to support learning, the exhibitor gets higher quality booth traffic and the exhibit hall experience delivers more value for attendees.


Building Brand Visibility and Driving Qualified Booth Traffic: How to Attract Enough of the Right Attendees to Your Exhibit

Competition for attendees’ time in the exhibit hall is fierce.  The battle is won in the days and weeks leading up to show time. Today, no exhibitor of any size can afford to just show up and hope the right attendees find their exhibit.  Listen to this webinar to hear preeminent tradeshow expert, Jefferson Davis of Competitive Edge, walk you through an eight-step pre-show marketing planning process that will put your company “in the mind” and “on the agenda” of enough of the right attendees.


THA New Exhibitor Web-Briefing: How to Have a Positive, Productive and Profitable Exhibiting Experience

The THA management team wants to make sure all new exhibiting companies have a positive, productive and profitable experience.  As part of our commitment to providing maximum exhibitor value, we are requiring all new exhibitors to participate in a complimentary, educational exhibitor webinar.  THA staff and tradeshow expert, Jefferson Davis of Competitive Edge, will share important show and attendee information, along with useful knowledge and practical exhibiting skills critical to help ensure your company’s success.


“How-to” Exhibiting Article Series

These articles are a quick-read, informative and loaded with useful information and practical knowledge. Our exhibiting success article series address the critical topics important to your success as an exhibitor today.


“Ask the Tradeshow Expert” Q&A

THA has made special arrangements with Jefferson Davis, America’s leading expert on trade show success. You can submit questions on any exhibiting topic. Davis will respond personally within 48 hours. Submit your question now!