Times are changing fast. Exhibiting costs are rising. Attendee behaviors are shifting. Executive management is pressing you for tradeshow cost justification and ROI. If you’re like most, you haven’t received a single hour of formal exhibiting education, and don’t have a lot of time to seek it out.  

The Texas Hospital Association's Exhibitor Success and ROI Center is you and your entire staff’s FREE, on-demand, 24/7 exhibiting knowledge resource to give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company’s exhibiting performance and ROI.  Here are three easy ways to find the information, answers, and solutions you need to keep up and stay ahead:

Top Six Exhibiting Suggestions for THA Exhibitors

Re-playable Exhibitor Webinars

How to Use Your Exhibitor Effectiveness Evaluation Report to Improve

THA provided 50 companies with a complimentary E3 Exhibiting Effectiveness Evaluation of their exhibits in action at the THA 2017 Annual Conference and Expo.
An expert evaluator rated the overall effectiveness of the exhibits in three areas:

  • Exhibit presentation;
  • Product/service presentation; and
  • Exhibit staff.

This webinar shows companies how to utilize this report and the advice that Jefferson Davis gave to them, but it would be valuable to anyone so please feel free to listen!

Experiential Marketing: How to Better Meet Hospital Executives Needs Through In-Booth Demonstrations and Presentations

Health care executives attend expositions with three primary needs. One of the most important needs is learning. When exhibitors do a better job of designing the in-booth visitor experience to support learning as well as shopping needs, the exhibitor gets more booth traffic and higher quality booth traffic, and the exhibit hall experience delivers more value for attendees.

Register for this all new exhibitor webinar presented by America's leading tradeshow expert, Jefferson Davis. In just 60 minutes, Davis will share the latest research on what health care attendees want, need and expect from exhibits. He will walk you through a step-by-step process for designing and delivering in booth learning experiences that drive interested, qualified people to your booth. He also will show you examples of in-booth learning experiences executed by other companies.

Building Brand Visibility and Driving Qualified Booth Traffic: How to Attract Enough of the Right Attendees to Your Exhibit

Competition for attendees’ time in the exhibit hall is fierce.  The battle is won in the days and weeks leading up to show time. Today, no exhibitor of any size can afford to just show up and hope the right attendees find their exhibit.  Listen to this webinar to hear preeminent tradeshow expert, Jefferson Davis of Competitive Edge, walk you through an eight-step pre-show marketing planning process that will put your company “in the mind” and “on the agenda” of enough of the right attendees.

THA New Exhibitor Web-Briefing: How to Have a Positive, Productive and Profitable Exhibiting Experience

The THA management team wants to make sure all new exhibiting companies have a positive, productive and profitable experience.  As part of our commitment to providing maximum exhibitor value, we are requiring all new exhibitors to participate in a complimentary, educational exhibitor webinar.  THA staff and tradeshow expert, Jefferson Davis of Competitive Edge, will share important show and attendee information, along with useful knowledge and practical exhibiting skills critical to help ensure your company’s success.

“How-to” Exhibiting Article Series

These articles are a quick-read, informative and loaded with useful information and practical knowledge. Our exhibiting success article series address the critical topics important to your success as an exhibitor today.  Just click the topic below and start reading. Be sure to forward to your entire exhibiting team.

“Ask the Tradeshow Expert” Q&A

THA has made special arrangements with Jefferson Davis, America’s leading expert on trade show success. You can submit questions on any exhibiting topic. Davis will respond personally within 48 hours. Submit your question now!