Exhibitor Success and ROI Center

NEW: 2020 THA Exhibitor Standout Report

As a value-added exhibitor service, THA provided select exhibiting companies from the THA 2020 Annual Conference and Expo with the award winning E3 Exhibiting Effectiveness Evaluation.

Read the Report

Times are changing fast. Exhibiting costs are rising. Attendee behaviors are shifting. Executive management is pressing you for tradeshow cost justification and ROI. And, if you’re like most, you haven’t received a single hour of exhibiting education, and don’t have a lot of time to seek it out.

THA’s Exhibitor Success and ROI Center is your FREE, on-demand, 24/7 exhibiting knowledge resource to give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company's exhibiting performance and ROI.

Follow this proven 5-step Exhibitor Success Program developed and refined over 30 years by America’s leading tradeshow productivity expert, Jefferson Davis of Competitive Edge. Please take advantage of these proven-effective tradeshow productivity resources.

STEP 1. Download Implementation & Management Tools:

  1. 16 Week Tradeshow Planning Tool (Excel spreadsheet)
  2. Exhibiting Cost Control Tool (Excel spreadsheet)
  3. Exhibit & Financial Performance Metrics Tool (Excel spreadsheet)

STEP 2. Do 5 Strategic Planning Exercises at Target Dates:

  1. Define Your Outcomes14 weeks prior
  2. Identify & Attract Your Ideal Visitor12 weeks prior
  3. Managing Your Visitor’s Experience10 weeks prior
  4. Lead Management6 weeks prior
  5. Measure Your Performance & ROI - 4 weeks prior

STEP 3. Learn and Fill Knowledge Gaps by Watching Live & Re-playable Webinars:

  • THA Expo Exhibitor Web-Briefing: How to Have a Positive and Profitable Exhibiting Experience
    THA wants to make sure all exhibiting companies have a productive and profitable experience. In 2019, as part of our exhibitor on-boarding program, we invited all exhibiting companies to participate in an informative educational web-briefing. THA Expo staff and tradeshow productivity expert, Jefferson Davis of Competitive Edge, shared important show and attendee information, “ins and outs” of exhibiting at THA Expo, and useful knowledge and exhibiting tools and resources critical to your company’s exhibiting success. You can listen to this webinar as a way to prepare for future THA Annual Conferences, too.
    View the Replay
  • Discovering & Delivering Your Attendee-Focused Value Proposition: How to Drive More Engagement with Hospital Executives View 16 weeks prior
    The challenge facing every conference exhibitor today is to think more strategically about your products and services and craft well-designed benefit-laden value propositions that cut through the clutter, grab attention, engage, and makes the executive put a visit to your exhibit on their conference must-do agenda. View this webinar replay with America’s leading tradeshow productivity expert, Jefferson Davis, for a step-by-step process on how to analyze your products, services and target customers and then define a value proposition and deliver it in a high-impact manner that generates a high response rate and drives booth traffic.
    View the Replay | Download the Workbook
  • Experiential Marketing: How To Better Meet Hospital Executives’ Needs Through In-Booth Demonstrations and PresentationsView 14 weeks prior
    Healthcare executives attend expositions with three primary needs. One of the most important needs is learning. When exhibitors do a better job of designing the in-booth visitor experience to support learning as well as shopping needs, the exhibitor gets more and higher quality booth traffic. America’s leading tradeshow expert, Jefferson Davis, will share the latest research on what healthcare attendees want, need and expect from exhibits. He’ll walk you through a step-by-step process for designing and delivering in-booth learning experiences that drive interested, qualified people to your booth.
    View the Replay | Download the Workbook
  • Building Brand Visibility & Driving Qualified Booth Traffic: How to Attract Enough of the Right Attendees to Your THA Expo Exhibit View 12 weeks prior
    Competition for attendees’ time in the exhibit hall is fierce. The battle is won in the days and weeks leading up to show time. Today, no exhibitor of any size can afford to just show up and hope the right attendees find their exhibit. View this webinar replay with preeminent tradeshow expert, Jefferson Davis of Competitive Edge, who will walk you through an eight-step pre-show marketing planning process that will put your company “in the mind” and “on the agenda” of enough of the right THA Expo attendees.
    View the Replay | Download the Workbook

STEP 4. Learn & Fill Knowledge Gaps by Reading Success Tips & Topical White Papers:


Promoting Your Exhibit:



Lead Management:


STEP 5. Use the “Ask the Tradeshow Experts” email Q&A

THA made special arrangements with Jefferson Davis, America’s leading tradeshow productivity expert. You can submit questions on any exhibiting topic. Mr. Davis and or his team of tradeshow experts will respond personally within 24-48 hours. Submit your question now!