Your Connection to the Texas Hospital Market

With more than 10 percent of all U.S. hospitals located in Texas, the Texas hospital market is the largest, most dynamic health care market in the country. THA is the only organization in Texas that represents the state’s entire hospital industry - 77 percent of all Texas hospitals are THA members.

Through THA and its family of companies, you can reach some:

Hospital Organizations
500 hospital organizations;
Hospital Employees
369,000 hospital employees; and
Hospital Trustees
4,000 hospital trustees.

If you want to reach Texas hospital decision-makers, you’ll find no better connection than through the THA family of companies.

Texas Hospitals: THA’s Flagship Magazine

Cover of the January-February 2017 issue of Texas Hospitals Texas Hospitals, THA’s premier publication, features in-depth articles on hot issues, case studies that highlight best practices, and information and education vitally important to Texas hospital executives, management teams, clinical leaders and trustees. The bimonthly magazine has a circulation of more than 9,000 and is available in both print and digital editions.
Plus, when you advertise in the print edition, your ad also will appear in the digital version of the magazine with a hyperlink to your website.
Advertisers have several options for exposure in Texas Hospitals, from traditional ads in a variety of sizes to advertorials and corporate profiles.

Texas Hospitals Reader Profile

CEOs of hospitals/health systems 630
Chief nursing officers 429
Chief financial officers 367
Chief operating officers 203
Hospital department heads/managers 5,559
Texas Healthcare Trustees board chairmen 326
Legislative/regulatory agency leaders 376
Others 1,244
Total circulation:  9,134

Fast Facts about Texas Hospitals readers

  • 85% of readers read all or part of each issue.
  • 60% pay attention to ads.
  • 1 in 5 readers have contacted an advertiser.
  • 78% have discussed an article with a colleague.

Fast Facts about THA Members

THA membership by hospital type

THA membership by area

Source: 2014 Texas Tech University Center for Communications Research survey of readers


View the 2017 Media Kit

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Joanne Pantaze

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Joby Strobo

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Download the Texas Hospitals magazine contract

Download the Texas Hospitals magazine contract