New Technology Gives Texas Hospitals Market Data Insights to Steer Smarter Business and Development Decisions
(Austin – March 28, 2018) The Texas Hospital Association announced a partnership with technology company, Stratasan. The new partnership will give THA member hospitals access to Stratsan’s powerful suite of strategic planning analytics, Launch Pathway, through the association’s Compass data program. The move will provide hospitals with powerful outmigration and physician loyalty insights to help steer business development efforts.
The partnership brings a strategic planning platform that can transform complex market data into straightforward insights. From detailed service line details, demographic information and powerful outmigration analysis, THA’s Compass program enables hospital leadership teams to understand where service lines lose patients. By being able to sort and drill down into data to the provider-level, hospitals can make smarter decisions and better align with their community’s needs.
By integrating this technology for their Compass subscribers, THA gives hospitals of every size and type access to a solution that will benefit how hospital leaders analyze patient trends. Compass subscribers will be able to shape growth plans and business intelligence strategies based on the most current market intelligence. The Compass program offers the most robust data set of its kind for hospitals in Texas, and becomes more complete with each new hospital that joins. Key features include high-quality data visualization, reliable market overviews, easily shareable reporting, and simple to understand analysis.
"THA’s enhancement of Compass with Stratasan’s Launch Pathway provides clearer, more insightful data with a richer experience. For many of our hospitals, the Compass enhancements are a much more affordable way to use the latest data technology to help craft business decisions," said Fernando Martinez, THA’s chief digital officer.
The demand for a tool that can consolidate and visualize health care market data and speed up the data analysis process has grown significantly as hospital leaders face difficult financial and operational decisions. Stratsan’s suite of tools removes the roadblock of data crunching and creates opportunity for the valuable work of strategy and planning.
"THA has truly broken the mold for hospital associations with their acquisition of the Launch Pathway technology. They have acquired a tool that will benefit their members by allowing them to respond more effectively to market changes and fundamentally changing the way they are able to do their jobs," said Jason Moore, founder and CEO of Stratasan.
More information on THA’s Compass program is available at tha.org/Compass.