Where Social Media and Health Care Meet: Harnessing New Media Tools

Published by the Texas Hospital Association
Format: Available as downloadable PDF or hard-copy print version

Member Price: $59
Non-Member Price: $295

See Table of Contents.

Yesteryear’s dot-com buzz has become today’s social media explosion. Everywhere you look there are mentions of social media. Celebrities are on Twitter, executives now blog and traditional news outlets are turning to podcasts and Facebook groups as ways to distribute content. Web 2.0/social media is transforming the way we do business and communicate – and health care is not immune. Hospitals are just beginning to realize the power and promise of social media.

To help hospitals better understand and leverage social media, the Texas Hospital Association is pleased to offer a resource guide highlighting tips, tricks, and best practices from hospitals and health care organizations from around the country. This guide includes:

• Social media platforms and tools;
• Example best practices and
  case studies;
• Sample policies and procedures;
• Social media terms and definitions;
• Industry research and findings.

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