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Format: Audio/video file (.wmv)
Estimated Duration: 90 minutes
Price: $175
OVERVIEW
As health care joins the ranks of other businesses looking at the social Web, hospital leadership teams need a solid understanding of the new “conversational media” and how to leverage it strategically as a complement to traditional marketing initiatives. In this session, originally recorded on April 1, 2010, hospital administration and communications teams hear examples of how the social Web is being used by hospital stakeholders (employees, patients and health care professionals) and competitors around the public conversations in which senior hospital management must effectively participate. Emphasis is on health care-specific legal, compliance and operational risks; how to measure ROI of new media programs and best practices for hospital senior management developing social media strategy and policy.
Through this Webinar, hospital communicators and administration will learn how other leading hospitals are using social media to:
- Enhance the patient experience;
- Improve hospital operations and human resource performance and costs;
- Amplify hospital marketing at lower cost; and
- Improve hospital public relations, communications and community engagement.
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FACULTY
David Armistead is managing partner at Austin-based Social Web Strategies LLC. As an experienced business strategist, consultant and thought leader he focuses on the use of social media in business and community development. His experience includes working in consulting services for Coopers & Lybrand and Laventhol & Horwath, and strategy work at firms like First Chicago and Northern Trust banks, Fulbright & Jaworski law firm, Texas Instruments and National Semiconductor manufacturers, Tyson and Campbell Soup food processors, and various elements of federal, local and Tribal governments.
Dave Evans is a principal with Social Web Strategies LLC , and is author of Social Media Marketing: An Hour a Day, a best-selling guide to implement and measure social media for marketing. Building on the approach outlined there, Evans listens to what a client's business communications needs are; evaluates client operations, marketing and management processes; and then develops with the client an effective, measured approach to the use of social media to achieve business goals.
The views expressed by the speaker do not necessarily reflect the policies or opinions of the Texas Hospital Association.
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