Communicating about Nurse Staffing
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Format: Audio/video file (.wmv) Who is responsible for hospital communications? Hospitals must communicate with both internal and external audiences, including everyone from trustees, physicians, other employees and volunteers to potential patients, suppliers, elected officials, regulatory agencies and donors/contributors. When it comes to communicating about nurse staffing, everyone in the hospital needs to understand how staffing is handled and who is responsible. Hear from a legal expert and a communications expert as they review the new nurse staffing law in Texas and provide key strategies to address communications challenges in your organization. You’ll gain the knowledge necessary to communicate effectively and respond to internal and external audiences. At the conclusion of this program, participants will be able to:
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TARGET AUDIENCE Chief nursing officers; in-house counsel; nursing directors/managers; department heads; staff development directors; education directors; marketing and communications professionals; HR directors. |
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FACULTY From 2001 to 2006, McLain served as the OHA’s staff liaison for workforce initiatives, providing leadership and staff support to a number of broad-based workforce groups, including a steering committee and working groups on recruitment, retention, education and training, and funding. In 2006, she became executive director of the Oklahoma Health Care Workforce Center, a nonprofit organization established to coordinate statewide efforts to meet supply and demand needs for Oklahoma’s health care workforce. Direction for the center is provided by a 19-member governing board composed of statewide public and private organizations representing educational systems, health care organizations, nurses, allied health educators, legislators and other key stakeholders. Elizabeth Sjoberg joined the Texas Hospital Association in 1995. She is one of three in-house attorneys, whose responsibilities include advocating for member hospitals and health systems in the legislative and regulatory arenas, and informing members and the public about current topics in health law. Issue areas include nurse licensure and practice; reporting requirements; data collection; advance directives and end-of-life care; women’s and children’s issues; and public health promotion and wellness. She also is a member of Team Texas, working in coordination with the Office of the Governor to address nursing education capacity. Sjoberg received her law degree from St. Mary’s University School of Law, and her bachelor of science in nursing from The University of Texas School of Nursing at Austin. Prior to attending law school, she worked in both the hospital and clinic settings.
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