According to a new report from Moody’s Investors Service, Medicaid funding cuts by state governments will significantly stress the credit quality of U.S. nonprofit hospitals for at least the next several years. Medicaid spending represents about 22 percent of state budgets on average, and 37 states have cut Medicaid hospital reimbursement rates for their fiscal 2012 budgets – including Texas. To improve ratings, hospital and health care system management teams will need to continue to cut costs, especially on labor and supplies, and delay or scale back on capital projects, the report said.
The Texas Hospital Association is offering a number of new ways for companies to engage with member hospitals to help them through these challenging times, including new online advertising opportunities and expanded advertising in the Directory of Texas Hospitals. To truly stay in the know on the struggles Texas hospitals are experiencing and what THA is doing to assist them, consider becoming a corporate member of THA. Corporate members receive THA’s flagship publication, Texas Hospitals magazine, and its weekly advocacy-focused e-newsletter, the Health Care Advocate, as well as discounts on THA educational programs and access to member-only content on the THA website. Membership runs from Sept. 1 through Aug. 31, so download the contract and send it in today!
Brian Stevens
Vice President
Texas Hospital Association
Last Chance to Sponsor the Texas Rural Health Forum
The Texas Rural Health Forum is the premier annual event for rural health professionals in the state. This year’s event, Sept. 13-14 in San Antonio, is a collaboration of the Texas Hospital Association and its Rural Hospital Constituency Council, the Texas Department of Rural Affairs, the Texas Organization of Rural & Community Hospitals and the Texas Rural Health Association. There is now only one booth space available, so act now to secure it! However, sponsorships are still available for the following items: hotel room keys, bags, pens, lanyards and notepads. Note that sponsorship of any of these items also affords you the opportunity to send two representatives to the conference. Browse the prospectus and submit a contract today. Hurry! The deadline to guarantee full sponsorship benefits is Friday, Aug. 5.
Coming Soon! Advertising Opportunities on THA’s Website
The Texas Hospital Association is launching an exciting new marketing opportunity: digital advertising on its popular website. THA is partnering with Texas-based MultiView, a well-established and respected provider of digital media marketing solutions for associations, to handle the marketing of its digital advertising. While a variety of sizes, placements and prices are available, please note that only a limited number of spaces will be sold to ensure that all advertisers get the most value for their advertising dollar. Look for more information in your inbox in the coming weeks!
Reach Health Law Professionals through
the Texas Health Law Conference
Sponsorships are now open for the 2011 Texas Health Law Conference, Oct. 10-11 in Austin. If you are seeking to connect with hospital in-house legal experts and law firms specializing in health law, here’s your chance. The two-day conference is co-provided by the Texas Hospital Association and the Health Law Section of the State Bar of Texas. Attendees generally number in the hundreds, as this event is popular for both its continuing education offerings on the latest legal issues facing the industry as well as the many networking opportunities woven throughout the conference. Space will fill up quickly, so act now! Check out the prospectus and contract for more information.
Advertise in the Health Information Technology Issue
of Texas Hospitals magazine
In the increasingly competitive field of health information technology, it’s important to get your name out there as much as possible. Take advantage of a special edition Texas Hospitals magazine and let thousands of hospital decision-makers see your ad! The feature articles of the September/October issue will focus on various aspects of HIT, including the implementation of electronic health records, privacy concerns and health information exchange among providers. If your company is seeking to establish a larger presence in the industry, don’t miss out on this rare opportunity. Advertisement options run the gamut from full page, full-color ads to quarter-page ads. You can even insert a full-page advertorial to thoroughly present the case for hospitals to do business with you. For more details, view the media kit. Once you’re ready to commit, complete the contract. Don’t wait – the deadline to submit artwork and contracts is Aug. 15.
Upcoming Opportunities
Texas Health Law Conference
Oct. 10-11, Austin
The annual Texas Health Law Conference brings together hospital in-house legal experts and health law firms for two days of education on the latest legal issues facing the industry. The conference is co-provided by the Texas Hospital Association and the Health Law Section of the State Bar of Texas.
View prospectus and contract.
THA 2012 Annual Conference
Feb. 1-2, Austin
Begin making plans now to be part of the Texas Hospital Association’s marquee event, the THA 2012 Annual Conference, Feb. 1-2 at the Austin Convention Center. The 2011 conference drew record registration numbers and great reviews from sponsors and attendees alike.
View prospectus and contract.
Directory of Texas Hospitals
The Directory of Texas Hospitals is a compilation of key contact information for all hospitals in Texas – which represent 10 percent of the entire hospital market nationwide. Published as a hard-copy desk reference and available online to Texas Hospital Association members, the directory is provided at no charge to 1,000 Texas hospital and health system chief executive officer and administrators.
View prospectus and contract.
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