Texas Hospitals

Texas Hospitals is THA’s flagship publication, published six times per year and distributed to 8,500 hospital leaders across the state. Produced in beautiful full-color format, each issue features a primary and secondary in-depth feature article on the hottest trends and issues in the business. The magazine also showcases THA members and their achievements, leader profiles, and updates on industry and Association news.

View the 2010 media kit and contract.

Readership

Distributed to approximately 8,500 hospital executives each month, Texas Hospitals is the most widely read trade publication among THA members. Recipients include:

700 CEOs of hospitals, health systems and other THA-member organizations
750 THA personal members
6,000 hospital and health system department heads and managers
439 Texas Healthcare Trustees board chairmen
275 legislative and regulatory agency leaders

What Our Readers Say*

56.6 percent of reader are upper-level executives, including CEOs, vice presidents, directors and department heads.
Some 67 percent of Texas Hospitals readers have the authority to make purchasing decisions for products and services.
More than half of readers say they pay attention to the ads and 25 percent said they had contacted an advertiser in Texas Hospitals.
More than 87 percent read the magazie regularly.
More than 40 percent read Texas Hospitals more frequently than other trade publications, and the median length of time respondents have been reading the magazine is three or more years.
More than 56 percent of respondents said that at least one other person reads their copy of the magazine.
Overall, readers hold Texas Hospitals in high regard on its own merits and when compared to other similar trade magazines.

*2007 readership study by Institute for Communications Research, Texas Tech University

Advertising Rates

Prices are per issue. Advertising agencies may deduct a single 15 percent discount.

Four-Color Rates and Dimensions

Ad Size	1 Issue	3 Issues	6 Issues	Non-Bleed	Bleed
Back Cover	$2,750	$2,200	$1,870	7.25 x 4.75	8.75 x 5.75
Advertorial	$2,535	$2,025	$1,725	7.25 x 9.75	8.75 x 11.25
Inside Covers	$2,316	$1,851	$1,573	7.25 x 9.75	8.75 x 11.25
Full Page	$2,206	$1,763	$1,499	7.25 x 9.75	8.75 x 11.25
2/3 Page Vertical	$1,478	$1,183	$1,004	4.75 x 9.75
1/2 Page Horizontal	$1,103	$883	$749	7.25 x 4.75
1/2 Page Vertical	$1,103	$883	$749	3.5 x 9.75
1/3 Page Vertical	$750	$601	$510	2.25 x 9.75
1/4 Page Vertical	$558	$452	$386	3.5 x 4.75

Deduct 25 percent from ad cost for black-and-white. See media kit for full details.

For advertising information or to reserve ad space, contact opportunities@tha.org.

Deadlines

Space Reservation: 1st of month preceding issue

Materials Due: 15th of month preceding issue

For publication dates and editorial calendar, view media kit and contract.

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